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Hardware Network HC: A wok 3,000 yuan to 5,000 yuan a pressure cooker, and even a bottle of seasoning have to more than four hundred yuan … … National Day is approaching, those close to Germany, Italy and other European manufacturers of high-end cookware labels have also joined the ranks of promotion, and further to seize the market. Yesterday, the reporter visited the Castle kitchen markets understand that the Castle of high-end cookware brands get together, although high-quality, tariffs and other factors contribute to high prices, still due to smoke-free, energy saving, high-quality after-sales service several major selling point in the island city gradually to “better”, to be more and more acceptable to the public.
Upscale cooking get together into the mall
Yesterday, the reporter visited Hisense Plaza, Mackay music, Jusco Shopping Centre to see the German cooking WMF, Zwilling, Germany, Italy, Le pot, Germany Feishi music, such as Spain and France Georgia kitchen counters have launched the National Day Promotion such as the purchase of three sets by 1,000 yuan in cash, at least 9,088 yuan less than 2,000 yuan in cash and other “less full” and “buy gift” activities, one rarely sees a direct price cut. “We do not rely on ‘price war’ to win, high quality is our selling point.” Hisense Plaza, a kitchen counter sales of imported workers told reporters, here a small milk pan thousand dollars, probably around 3,000 yuan wok, pressure cooker to more than 5000 yuan, installed for a set of cooking utensils, ranging from 35 million to more than ten million, is cooking in the “Mercedes.” However, the salesman explained that the import of stainless steel cooking utensils are made of high density, thermal speed, less smoke-free fry, the pot has more than four each function, together with the shape design of human price, of course not Philippines. In addition, the sales staff said the high-end cookware that is also exceptionally comprehensive service, in addition to more than 20 years of shelf life, but also provide free cleaning, home to teach users to use free of charge, special festivals, cooking and other services to help customers.
High prices consumers are not members of the public accessibility
“Although expensive, only three or four years into the Castle, but the high-end cookware has sales of our main kitchen counter.” Mackay car shopping, Ms. Le said that shopping malls are now a total of five high-grade cookware brand much lower than the number of domestic middle and low cookware brand, but sales account for more than half of total sales, and sales growth rate of more than 60% each year, has become a consumer trend. Ms. cars said that the current high-end cooking utensils from the middle-aged high-income customers extend to the younger crowd and focus on new quality of life of elderly people, this year’s National Day, they launched major efforts to promote high-end cooking but also to the ‘gold 9 silver 10’ wedding season to attract more and more young couples to consult and purchase. Ms. vehicle that is a stylish high-end cookware and convenient consumer products, consistent with the concept of the young couple’s life. They are not the main reason not to buy can not afford to spend but do not know the characteristics of high-end cookware, cooking utensils are not changing the concept of consumption. Several high-end cookware manufacturers official said, believe that, after several major promotions and consumer market cultivation, the young couple on this market’s potential.